In addition to improved search functions and an optimised mobile experience, the website emphasises clarity, customer focus and design quality. The layout follows clear UX principles – with shorter click paths, a logical hierarchy and excellent readability across all devices. The fresh visual identity incorporates key elements of Röhlig’s new corporate design: bold cyan accents, generous white space and the colourful Power Bars that symbolise movement and dynamism, giving the site its unmistakable Röhlig character.
Digital tools such as Röhlig Realtime, Röhlig Insights and Track & Trace are now seamlessly integrated. Through smart interfaces, users can access information – such as shipment status or details of Röhlig offices worldwide – more quickly and intuitively. Detailed tradelane information, practical FAQs and expert articles provide additional insights for efficient logistics planning. Interactive maps also make it easy to identify and contact the right Röhlig representative.
‘With the relaunch, we are offering our customers a website that not only looks more modern, but is also technologically prepared for the future,’ says Daniela Dethmann, Director Corporate Communications & Marketing at Röhlig Logistics. ‘The platform is built on a state-of-the-art content management system and integrates our key digital tools through advanced data interfaces. Its optimised performance, accessibility and intelligent structure ensure faster loading times, improved visibility across search engines and future AI searches. Alongside new and expanded content, the site is designed to grow with our digital ecosystem – supporting long-term customer engagement and discoverability.’
Find out more at www.rohlig.com.
